Transaction bolsters the digital bank’s continued global leadership in customer experience through proactive, personalized conversations
São Paulo, August 4, 2021 – Nubank, the world’s largest financial services platform, with over 40 million customers, announces the acquisition of Juntos Global. Founded in 2010 in the United States, the American company acts as a platform that creates automated proactive conversations between banks and their customers.
With the agreement, talent from the technology, content and design areas of Juntos Global will also immediately join Nubank’s team and collaborate to develop experiences that help to understand the real needs of customers and assist them in decision making and financial planning. The platform provides the digital bank one more tool to proactively engage with its customer base in a close and personalized way, in contrast to what is commonly practiced in the market, where this type of treatment is directed only to high-income customers.
“Most bank communications are focused on the bank – new promotions, new products and what the bank needs customers to do. We believe that each customer has a different need and it is essential that we understand what it is individually, because this also helps to democratize financial services”, says Cristina Junqueira, co-founder of Nubank. “By bringing Juntos Global platform and team to our structure, we want to deliver to our clients an even more complete and personalized experience with conversations about what is most important to them and possible financial solutions”.
Juntos Global uses technology for two-way communication which helps to objectively understand the situation and challenges each client faces, with a quick and targeted response. With the potential to manage millions of conversations at the same time, the platform uses automated communication to establish a trusting, continuous and personalized relationship with customers.
Juntos Global was created exactly within the context of the digitization of financial services, in which branches are no longer essential in the bank-customer relationship, and the opportunity to build relationships in which customers are engaged and in control of decisions emerged. With the acquisition, Nubank takes another step towards its purpose of freeing and empowering its clients to take control of their financial lives.
“We found in Nubank, with its purpose and 100% digital platform, a great convergence of values. The team is very excited, with the knowledge and infrastructure that we have developed over more than ten years, to establish even stronger bonds of trust between Nubank and its clients to meet the aspirations of each of them in a scalable way”, says Ben Knelman, founder and CEO of Juntos Global.
The acquisition of the Juntos Global platform and team by Nubank is already the fourth completed by the digital bank in just over 1 year. At a time of brand maturation and growth, Nubank also announced other acquisitions in the last year in order to enrich the portfolio of services offered to its customers. In 2020, the company entered the investment market with the acquisition of Easynvest, in addition to having acquired the American Cognitect, a world reference in software engineering, and the team of the Brazilian Plataformatec, a consultancy specializing in agile methods and in product development and management.