Juntos has released a White Paper about building digital relationships in financial services. Authored in partnership with AccessBank Tanzania and Zoona Zambia, with support from the Bill & Melinda Gates Foundation, the White Paper dives into best practices for building trust-based relationships at scale, and outlines the business case for doing so. Here’s a quick excerpt from the report:
A thriving mass market financial services industry in the future will have strong digital customer relationships at the center. The value of those relationships to financial institutions will be evident in customer loyalty, usage, and lifetime value. Customers will begin to see their FSPs as partners in life, decisions, and planning. When customer relationships sit at the center of a strategy, all other customer interactions benefit – making marketing, social media and customer support more efficient and profitable.
You can read the full White Paper here!