Tigo Pesa increased transactions and awareness using CAM.
Tigo is one of the largest mobile phone service providers in Latin America and Africa. And in Tanzania, Tigo is the market leader.
TigoPesa is the mobile money/wallet solution of Tigo – and its business in Tanzania is one of the most successful mobile money deployments in the world.
TigoPesa wanted to increase merchant acceptance of its newly expanded merchant payment offerings in Tanzania so it engaged Juntos to drive digital conversations with both its consumers and its merchants. They launched the Juntos Conversational Account Management platform to refine digital conversations that were able to increase awareness, confidence, and comfort in the use of TigoPesa at point-of-sale. The result was an increase in merchant transactions by 30%!
Our Customer Success Team has worked with banks all over the world to implement Conversational Account Management solutions. Let us partner with you to help you launch yours.