Warm Customer Engagement for Digital Financial Services

Social Proof and Mobile Money: New CGAP Blog

May 2, 2016

Posted by Christina Huntzinger

Juntos’ conversational design relies on common principles of behavioral economics and on-the-ground research about users’ beliefs and experiences with money. A recent article at CGAP explores Juntos’ successful implementation of the behavioral economics concept of social proof.


“Social proof gives people a cue about what risks are worth taking by sharing with them the outcomes and experiences of their peers…. In order to do this, Juntos leverages two-way interactive SMS to increase transactions, account usage, and overall engagement with customers.”

Read the full text of the article here

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