Social Proof and Mobile Money: New CGAP Blog
May 2, 2016
Juntos’ conversational design relies on common principles of behavioral economics and on-the-ground research about users’ beliefs and experiences with money. A recent article at CGAP explores Juntos’ successful implementation of the behavioral economics concept of social proof.
“Social proof gives people a cue about what risks are worth taking by sharing with them the outcomes and experiences of their peers…. In order to do this, Juntos leverages two-way interactive SMS to increase transactions, account usage, and overall engagement with customers.”
Read the full text of the article here.