Warm Customer Engagement for Digital Financial Services

Know Thy (Irrational) Customer: Connecting with the Newly Banked Using Behavioral Economics

April 30, 2015

Posted by Dante Cassanego

Ben Knelman discusses how financial institutions and mobile network operators are overcoming the barriers to financial inclusion through behavioral economics tools, while improving financial products usage and building consumers’ confidence in their financial┬álives.


We are proud to be part of Omidyar Network’s behavioral economics series.



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