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Warm Customer Engagement for Digital Financial Services

Juntos’ Platform Profiled by GSMA

May 5, 2016

Posted by Christina Huntzinger

Juntos was recently featured on GSMA’s Mobile for Development blog. The article outlines the needs that mobile money operators have when developing a merchant payment proposition, including issuing, acquiring, and pricing characteristics. Juntos is highlighted as a company that provides support to customers and merchants as merchant payment systems grow and expand in many markets. With a new mobile money feature such as merchant payments, awareness of the service is essential, and Juntos’ SMS messaging can help facilitate use of and engagement in such a service.


While mobile money providers must continue to deploy a strong sales team on the ground to support the growth of merchant payments, partnerships with third parties who can offer support on education and training for increasing… awareness and usage of such a service can lead to a significant growth in transactions.” (emphasis added)

 

Read the full text of the article here.

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