Warm Customer Engagement for Digital Financial Services

Juntos Highlighted as Innovative FinTech Solution

January 15, 2016

Posted by Christina Huntzinger

Financial Inclusion Beyond the Pyramid recently highlighted Juntos’ successes in its deployment with Tigo Pesa in Tanzania. In an article titled “Innovative FinTech Solutions Increase Customer Satisfaction,” the author writes:

“With over 100 unique messaging design tests and new insights delivered weekly, Juntos created a set of ‘core’ conversations proven to engage, built trust with, and drive behavioral change with Tigo customers.

The innovation behind Juntos does more than just tap into the inherent behavioral patterns of the newly banked; it also zeroes in on the specific aspirations of the people. They know they don’t have all the answers about what will make an incredible product experience for users—they believe they should seek that information from their users.”

Read the full text of the article here.

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