Warm Customer Engagement for Digital Financial Services

Juntos Featured in The Guardian

February 17, 2017

Posted by Christina Huntzinger

Photograph: Martin Godwin for the Guardian

In an article in The Guardian titled “The unbanked: stop catering for the middle classes and open up to the world,” Chris Walker, principal data scientist and economist at Juntos, writes:

“Our research suggests, psychologically, people treat bank accounts fundamentally different to mobile-money products whose ease of use can lead to quick spending, and other research bears this out. Only when referring to bank accounts do we hear users talking about saving for a wedding or religious holiday.”

Read the full text of the article here.

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