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Warm Customer Engagement for Digital Financial Services

Juntos Featured in CFI’s July 2016 Report

July 13, 2016

Posted by Christina Huntzinger

In a report titled “The Business of Financial Inclusion: Insights from Banks in Emerging Markets,” the Center for Financial Inclusion (CFI) lists Juntos as one organization enabling innovative means of financial capability for banks. The report explains:

“Many banks are designing simpler products, usually entry products that give new customers experience with
banking. Others embed financial capability into product design and delivery. They find ways to help customers
learn by doing and give information at teachable moments when customers are most engaged in learning
about potential services. BBVA Bancomer and Bancolombia each contract with Juntos to send SMS messages
to customers. These messages are tailored to each customer’s use patterns, and customers respond with text
messages that then give the bank more information about the customer’s needs and preferences. The two-way
communication not only builds customers’ capability, it also builds the bank’s capacity to understand its
customers.”

 

Juntos CFI Report

Image from page 27 of CFI’s report

 

Read more on pages 23 and 27 of CFI’s July 2016 report.

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