Warm Customer Engagement for Digital Financial Services

Archive: July 2016

Juntos Featured in CFI’s July 2016 Report

July 13, 2016

Posted by Christina Huntzinger

In a report titled “The Business of Financial Inclusion: Insights from Banks in Emerging Markets,” the Center for Financial Inclusion (CFI) lists Juntos as one organization enabling innovative means of financial capability for banks. The report explains:

“Many banks are designing simpler products, usually entry products that give new customers experience with
banking. Others embed financial capability into product design and delivery. They find ways to help customers
learn by doing and give information at teachable moments when customers are most engaged in learning
about potential services. BBVA Bancomer and Bancolombia each contract with Juntos to send SMS messages
to customers. These messages are tailored to each customer’s use patterns, and customers respond with text
messages that then give the bank more information about the customer’s needs and preferences. The two-way
communication not only builds customers’ capability, it also builds the bank’s capacity to understand its


Juntos CFI Report

Image from page 27 of CFI’s report


Read more on pages 23 and 27 of CFI’s July 2016 report.

BBVA Bancomer Publishes Results of Partnership with Juntos

July 1, 2016

Posted by Christina Huntzinger

BBVA Bancomer recently published the results of their partnership with Juntos. On page 19 of the report (full report available here; in Spanish), BBVA notes that the partnership resulted in overall higher average balances and an increase in transactions in digital accounts.

BBVA Bancomer ya publicó un reporte sobre los resultados de la colaboración con Juntos. Abajo se detallan las diferencias entre los saldos promedio de los usuarios en el grupo de Juntos y el grupo control. Se puede encontrar el reporte en su totalidad aquí.

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